Performing the Basics of Semantic Search Optimization
One of the ways to getting ahead in connecting with the target audience is to understand their natural and conversational ways of interacting with the Search engines. At present, not many marketers have understood the importance of semantic search. If you optimize your content now, keeping in mind the changing algorithms based on semantics, you would certainly have a headstart over your competitors. Just the way you did Search engine optimization, you need to plan and execute a semantic search optimization project. Here are a few points you would want to look into while optimizing your content for semantic search:
Focus on the Search Intent of Targeted Audiences
Searchers have intent when they make a query. As a marketer, you need to understand the intent of your audience and accordingly write the content on your website. In fact, it would only pay dividends if you optimize your content for semantic search on all your web properties and everywhere on the web where your content is connecting with your audience. This means that as a marketer, you should have an in-depth understanding of interests, problems, questions, and issues of your audience. And your content should be able to reflect this in-depth understanding.
Enhanced Keyword Research
I have mentioned a couple of times earlier as well that although keywords are not solely important for semantic search optimization, they are still very important. And they will be so for all times to come. Actually, keywords should be the core of optimization strategy enhanced by additional elements such as thematic terms. Your content should also reflect the answers to the questions your audience might want to ask.
Integrate Semantic Markup on Web Pages
Semantic markup is a code that is embedded within the content to help search engines understand what the data means, not just what it says. When a website has Schema markup in place, users can see in the SERP the details about the website. It is said that Schema markup acts as a company’s virtual business card in the search engine results page.
For example, the Schema for local business displays contact and geographical location of the business. The Schema for retail or e-commerce displays relevant product information. Similarly, the Schema for testimonials or reviews displays reviews about products or services.
Here is an example of a markup on its event schedule page:
The Schema markup, in this case, directs the SERP to display a schedule of upcoming events at the hotel.
Remember the White-Hat SEO Technique checklists for the traditional SEO
Proven SEO White hat techniques are still as important as they were for traditional SEO. Thus it is important that onsite optimization checklists are always in place. This includes onsite optimization strategies such as optimized page load times, optimized architectures and sitemaps. Additionally, ensure that your website is responsive for all devices.
Find the right SEO Partner
In case you do not have in-house capabilities to perform Semantic search optimization, you must reach out to companies that are expert in Content. If you perform a Google search, you would come across a list of hundreds of companies claiming to perform SEO or SEM for you. Some of them also guarantee that they will help you be on the first page of the search engine results page. Please be careful here. Semantic SEO is not just about finding the most popular keywords and stuffing your page description with those keywords. Your right partner for Semantic SEO should be like a consultant who not only understands your business but understands your audience equally well. Additionally, they should be able to create highly relevant and engaging content addressing issues, questions, problems and even thoughts of your audience.
DigiMorph technologies study the co-action of human behavior and technology. It advises on and builds strategies that meet business and consumer needs. As an expert in digital strategy consulting and Content Solutions, DigiMorph can help you create and implement Semantic Search Engine Optimization strategy for you.