Digital Marketing Portfolio
With an array of channels and operational aspect, Digital Marketing has managed to make its place in the enterprise marketing strategy, however, its deploy potential is yet to see its peak. Digital Ecosystem is still in its infancy in terms of practice standards, metrics, and governance.Digital Marketing requires an integrated approach rather an Ad-hoc in order for existing organizations to stay in the game and not taken over by startups that are much more polished in their thought process.
We can play a vital role in finding that balance for you between that hardly any digital presence and confusing your customers with too many information and decisions (analysis paralysis). Digimorph with its full suite of tailor-made Digital marketing services can be your trusted outsourced partner or extended in-house team.
Digital Marketing Strategy
Through an inventive and convincing advertising technique, HCL could extend in new markets and track ROI. Through SEO and paid media system, Unnati Fortune Group can now achieve clients in new ways. Through the formation of a convincing promoting plan, which incorporated another offer and market situating, HRMates could extend its image nearness in India and the United States. Through a focused on paid media technique, TCI could extend its logistics services to remote locations.
Project Kick-Off: Our group will meet with you to distinguish your business objectives, mark targets, and survey any materials you give us that will enable us to shape out your marketing strategy. From that point forward, we will make a project brief including a timeline for deliverables.
Research and Analysis: As we take in more about your business, we will lead marketing research and a top to bottom review of your industry landscape with a specific end goal to identify social patterns, define your target audience, and determine the value propositions that influence your brand to emerge in the market.
Engagement Plan: Here we start to establish the framework for every single future exertion in the marketing plan. We create the messaging that legitimately conveys the voice of your brand, decide the particular channels that will help achieve your intended interest group and characterize the KPIs that will enable us to track and measure the consequences of your marketing efforts.
Creative Concept Development: We will use the established messaging and branding to all the creative assets and resources expected to conduct the campaign and breathe life into the marketing idea. From print materials to one of a kind guarantee for each digital advertising channel, we will make a durable idea to bind together you're showcasing effort over different outlets. From print materials to unique collateral for each digital marketing channel, we will create a cohesive concept to unify your marketing campaign across multiple outlets.
Activation Plan: Once the underlying advertising technique is set up, we will make an activation plan to execute your campaign. Together we will work to allocate a budget for each marketing channel, develop a media plan, and establish an execution timeline to manage the deliverables of the campaign.
Measurement Planning: Document measurable short-term and long-term goals to evaluate campaign performance
Content Implementation: Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase
Paid Search Strategy
Project Brief: Define client information & business goals along with all required information to properly complete discovery process
Paid Media Audit: Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics
Keyword Research: Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit
Competitive Analysis: Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk
Paid Media Strategy: Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget.
Technical Implementation: Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns
Short-Term Adjustments: Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)
Campaign Adjustments: Roll out overall improvements to the campaign in light of patterns that are recognized after some time (week by week or semiweekly)
Monthly Performance Report: Define client information & business goals along with all required information to properly complete discovery process
Quarterly Review: Comprehensive overview of campaign and adjustments to the project plan based on the results achieved
Email Marketing And Automation
It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations. Try to gather as much relevant information about your audience as you can from your email signup form. Some examples of information you might want to ask for include title, company, and location. Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup.
Analyze Goals and Objectives: Whether you are supplying an informational resource or marketing a product with your email marketing campaign, a single focus must be decided upon in order to grab your recipients' attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.
Email Design: The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers' expectations and use landing pages that reflect whatever your email is advertising. As a brand, you want to offer a consistent user experience to your customers for the entire campaign so that in turn, the experience drives conversions.
Optimization: All of our email marketing campaigns take advantage of A/B testing options to measure and optimize your click-through and open rates. This helps to make sure that your newsletters are created with email best practices, as well as brand-specific data or the use of email automation, which allows us to create an email that is perfectly tailored to your customers.
Analysis and Reporting: Our email marketing solutions are always focused on driving results. We thoroughly analyze findings and aim to understand user behavior surrounding email campaigns, and use our insights to develop an approach that best fits the needs of your brand and users. This phase of the process is a critical component of an effective email marketing strategy as it helps to identify what’s working best and where there may be areas for improvement.
Social Media Marketing
Find out about the customer's business, site, social nearness, and rivals with a specific end goal to give clear documentation to be utilized all through every single other phase of the task.
Project Brief: Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts
Audience Research: Use ad tools to identify audience sizes based on keywords, interests, and influencers
Competitive Analysis: Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews
Social Audit: Create baseline for current social performance based on analytics data and social media monitoring
Profile Strategy: Document actionable plan and a social media strategy to develop or optimize profiles for engagement
Engagement Strategy: Create rules for engaging with users in and out of the client's social community. Develop plan to reach out to influencers to leverage their networks for content distribution
Estimation Planning: Produce measurable short and long term goals when marketing on social media and evaluate campaign performance
Content Strategy: Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding
Advertising Strategy: Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else
Brief Content Implementation: Keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks
Advertising Implementation: Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget
Community Management: Social media management tactics will follow the engagement strategy and allow for interaction and engagement with users and influencers
Monthly Performance Report: Document current standing of goals, campaign metrics, tasks completed, and plan for the following month in terms of social media management
Quarterly Review: Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform
Conversion Rate Optimization
We start the procedure by investigating your site movement: Our conversion rate optimization services begin with understanding where site traffic is coming from and if each landing page is relevant to searches or sources that drive visits. Users should immediately find what they are looking for and are more likely to take an action such as purchase a product or request your services. We concentrate on core calls to action: By honing in on one particular call-to-action, we can make sure that they are most effective, and mirror the potential intent of the user when they land on your page. Too many calls-to-action bombard the user, and often result in higher bounce rates and a lower rate of conversion.
We reduce visual distractions to improve user focus: Our strategic insights help us identify which visual elements are critical to improving conversion rate. Our conversion optimization services keep unnecessary visual distractions to a minimum, which keeps potential users as focused and engaged as possible when they’re on your website.
We craft compelling and cohesive messaging on each landing page: Core messaging is an important part of landing page optimization. Messaging should match user intent and be relevant to what those visitors are looking for when they come to your site. Clear messaging makes it much more likely for users to understand the value your products or services could bring.
We eliminate any unnecessary request for information when it comes to form fields: Conversion optimization ensures that elements, such as onsite forms, offer the best user-experience possible and avoid any barriers to entry. By only mandating that users fill out the most important form fields for a newsletter sign-up, request-a-quote form, or checkout process, visitors are more likely to complete them.
We focus on trust-building elements and features: Our conversion rate optimization team can identify specific elements that could enhance your landing pages, boost credibility and instill trust with potential customers. These features are unique to your business goals and audience, and are critical parts of an effective website conversion optimization strategy.
We can plan, create, and implement content that truly speaks to your prospective clients.
Strategy: Through research and competitive analysis we work to form a deep understanding of your goals as a brand in order to develop a content marketing strategy and determine exactly which content marketing initiatives will communicate effectively with your audience.
Creation: High-quality and sharable media is essential to successful content marketing. Marketing strategists and content writing experts collaborate throughout the content development process to ensure there is unique content catered for each specific marketing channel to meet the overall goals of your business.
Distribution: Whether it is the launch of a redesigned website, out-of-home advertising initiatives, or email marketing campaigns, our team can support and promote the content needed to communicate your services to a wider audience.
Cross-Promotion: Our cohesive content creation strategies incorporate content that can be distributed and supported across multiple channels in order to raise brand awareness, and create a unified voice behind your business.