Digital Advisory Services

Digital Advisory Services

Our take is that, the digital era is all about the paradigm shift in human behavior riding on the tech capability explosion. To make an attempt to survive and then possibly thrive, enterprises need to realign and strategize themselves around contemporary customer and employee experience expectations. 

The need of the hour demands, rapidly evolving and innovative marketing tactics that respond to critical customer touch points.  In order to be in sync with evolving consumer behavior, enterprises have to cultivate their current human resource through identifying and engaging best digital talent to be up in their game.  

We create a systematic framework that can deliver your very own digital landscape with the distinctive marketing mix to exactly map your customer’s and employee's journey and can help achieve organizations deliver flawless customer and employee experiences. DigiMorph’s Digital Advisory practice includes Digital Advisory Strategy definition & Roadmap, Digital Readiness Metrics, Digital Benchmarking, Program Management & Governance; and Technology Orchestration.

Digital Strategy Definition & Roadmap

Tech Savvy companies across the globe aim to be more digital today. Although we have embraced the term “Digital” with all bells and whistles, we need to define the frontiers of Digital based on specific business goals. Business leaders need to have a clear and common understanding of exactly what digital means to them and, as a result, what it means to their business. Business models such as online retail, for example, are the complete outcome of the digital disruption. Traditional businesses such as logistics had to climb the digital bandwagon to just be in the business. Whereas some business models had to be completely revamped to be digital, a lot of businesses were happy adopting digital strategies for a few business functions.

Once an organization is able to objectively define “Digital” (and hence the digital strategy), the next step is to create a digital roadmap. The digital roadmap outlines the plan to reach short-term and long-term goals that help organizations make better decisions around technology investments. Key components of our Digital roadmap are short-term and long-term business goals, current state analysis, future state envisioning, gap analysis and systematic scenario building.

Digital Readiness Metrics

Although there are several components of a digital readiness matrix. DigiMorph advisory takes into account three core components of the overall digital matrix. These components are People, Process, and Technology.


While consulting clients, DigiMorph takes into account the level of awareness the organization has about digital. In order to set a digital roadmap, it is important to understand if people within an organization across all levels have the required know-how to use digital technologies that are to be deployed. Based on the level of current understanding, training programs are designed to create an awareness about the changes that are going to take place within the organization in context to digital. Additionally, employees are trained to use digital tools and technologies so that they are able to make full use of the investment their organization is incurring towards digital transformation.


With the adoption of digital, a lot of pre-existing processes go redundant. At the same time, new processes are included. Overall, it would be easier to say that overall processes and methodologies of performing various tasks across the organization undergo a revamp. DigiMorph understands complete process flow of the organization, finds gaps with respect to digital, proposes improved process or processes to execute tasks more effectively by adopting digital, implements the required technologies, trains employees to follow the new and improved processes, monitors the process and finally hands over to the technology teams and/or the strategic business units.


Technology readiness is the most important part of the overall readiness matrix. Technology is implemented only when people and process readiness are deeply understood and the feasibility of change management is fully established. Based on benchmarking with industry leaders, gaps on digital technologies are identified. A project management team designs the complete implementation plan. A technology infrastructure is developed to ensure the smooth implementation of the required digital technologies.

Digital Benchmarking

We perform benchmarking for digital maturity on more than 60 parameters. While benchmarking, we assign numeric values to each parameter and finally create a Digital Maturity Index for the organization. In order to benchmark an organization with the industry leaders or the closest competitor, we create maturity index for all the organizations we intend to study. At the end, we rank the organizations on the basis of Digital Maturity.

Benchmarking helps our clients in auditing current approaches to digital and identifying areas for improvement. Additionally, benchmarking helps our clients identify the best practices from more advanced adopters.

Program Management & Governance

DigiMorph’s program management starts with two prime goals.
– Defining and implementing a structure within which to execute program management and administration
– Providing active direction, periodically reviewing interim results, and identifying and executing adjustments to ensure achievement of the planned outcome (which contributes to the success of the overall digital transformation strategy).
To achieve these goals, organizations define, agree upon, and implement structures within the program effort. Active direction for the program is achieved through a combination of the right individuals, an effective structure for management and oversight, and a “set” of program roles and responsibilities. Roles and responsibilities are defined and structured, with the needed outcomes of the digital transformation program in mind, and to “fit” within the management core values and business goals.

Technology Orchestration

We have witnessed the beginning and possibly the end of an era of complex enterprise applications. Companies have been investing millions in creating an infrastructure and then maintaining it. We believe that companies, irrespective of their size, can make a switch from the complex technology infrastructure to a more agile, cost-effective, contemporary, largely opensource, SMACI (Social, Mobile, Analytical, Cloud-based, IoT) capable, subscription-based architecture that is highly manageable, scalable and secure.