DigiMorph's Marketing Analytics offers the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is accomplished by measuring performance (e.g., blogging versus social media versus channel communications). Marketing analytics uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells Marketers how their marketing programs are really performing. Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. From this common view, Marketers can extract analytical results that can provide invaluable assistance in driving marketing efforts forward.
DigiMorph helps business owners and marketing executives accurately measure and track every marketing strategy. We provide marketing analytics services to cut through piles of data and highlight what’s most important to your business. Then, we give you actionable recommendations to measurably improve your performance—all for a fraction of the cost of the advertising or a single full-time employee!
Ad Tracking & Marketing Measurement
DigiMorph's Analytics Services can accurately measure, track and analyze your total marketing performance (including your website). Using a number of contemporary analytics platforms as well as through its own proprietary analytics system, DigiMorph will show you what part of your marketing budget is going to waste so that you can eliminate it. It is hard to spend money on advertising and marketing when you can’t quantify the results, but things change radically with DigiMorph's Analytics Solutions that can help you see your marketing strategies sorted by: cost, leads, cost-per-lead, lead quality, booked orders, revenue and ROI!
To summarise, DigiMorph's Ad Tracking and Measurement services can help you eliminate wasted advertising and marketing dollars, uncover your true cost-per-lead and sales, capture previously missed leads and sales; and measurably improve your marketing return on investment (marketing ROI)
Conversion Rate Optimization
Before we spend another penny on advertising to get more website traffic, it would make sense to maximize our website’s ability to convert visitors into leads and sales. Improving website’s visit-to-lead conversion rate by just a few percentage points can have a huge impact on future leads and dramatically increase the value of each new website visitor. DigiMorph's Conversion Rate Optimization works on the principal of: TRACK, TEST, TWEAK, REPEAT. Our conversion rate optimization team uses tracking tools to see exactly how your website performs today. Specifically, we’ll show you how many people hit your site each day; where they come from; the pages they visit; and why they leave without contacting you first!
After baseline data is collected, our conversion rate experts will implement tests to improve your visit-to-lead conversion rates and our success rate is exceptional. We’ve helped companies from a variety of industries double, triple and even quadruple their website conversion rates.
Custom Research & Competitor Analysis
If you are looking for information about a competitors and want to know how the leading companies in your industry market their business online, we can help.
Accurate measurement and tracking is the foundation of every high-performing website and marketing department. Today’s savvy business owners and marketing executives demand better information. They know that gut intuition plus marketing analytics data (better information) beats gut intuition alone—every single time.
Google Analytics Consulting
One of the most common complaints local business owners have about marketing analytics data and Google Analytics in particular is that there is a ton of data—too much data and not enough actionable insights. DigiMorph provides a “do-it-for-me” solution that helps small and mid-size business owners customize Google Analytics to better meet their needs, sift through the endless reports to identify those most relevant to the client and turn data into actionable results.
DigiMorph provides a “do-it-for-me” solution that helps small and mid-size business owners customize Google Analytics to better meet their needs, sift through the endless reports to identify those most relevant to the client and turn data into actionable results. For the enterprise, the Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, attribution, market research, data visualization, and audience management into a powerful measurement solution for your business. DigiMorph is one of the leading Consulting (and implementation) organizations for Google Analytics 360 suite.
Web Analytics & Tracking
If you wish to learn more about your website’s visitors – where they come from, which pages they visit, why they leave without contacting you; we can help. website analytics and advanced website tracking service will help you get more qualified visitors to your website and convert more visitors into leads and sales.
With DigiMorph’s website analytics and tracking services, you’ll get never-before-seen insights into your website’s performance and actionable recommendations to get more traffic and convert more visitors into leads and sales. We’ll illustrate the most cost-effective opportunities to get more qualified visitors to your site, show you where/why visitors are leaving, and articulate strategies designed to increase visit-to-lead conversion rates.